Above Food’s mission is to make the whole world healthier with genuinely delicious, densely nutritious plant protein–based products. With its unique infrastructure, proprietary supply chain and innovative ingredient technologies, Above Food has positioned itself to disrupt an already turbulent plant-based category. The goal for BrandBourg was to create a brand platform that reflected the bold characteristics of the brand while forming a visual impression that would get noticed, engage and motivate.
In addition, BrandBourg created a sub-brand, Eat Up!, which supports Above Food’s vision of disrupting the plant-based world with a highly visible masterbrand across multiple food segments. The strategy behind creating an Eat Up! sub-brand is to facilitate future expansion plans (beverages, baby food, snacks, etc.) while ensuring each new entry continues to build and reinforce brand equity and recognition elements.
CATEGORY
Branding
Packaging
Advertising
CREDITS
Year: 2021Branding
Packaging
Advertising
CREDITS
Creative Direction and Design: Louis Beaudoin
Agency: Brandbourg
