Frübb is a ready-to-drink shrub created by Microbrasserie Pit Caribou to offer a fresh alternative in the growing non-alcoholic market. Rather than another non-alcoholic IPA, the goal was to create something vibrant, flavour-forward, and genuinely fun to drink.
The brand identity and packaging are a direct reflection of the product itself: lively, refreshing, and full of personality. Bold colours and playful visual cues help Frübb stand out on shelf and clearly signal that this is a joyful, non-alcoholic option made for people looking for something different — a drink chosen for pleasure, not compromise.
CATEGORY
Branding
Packaging
Illustration
Advertising
CREDITS
Year: 2024Branding
Packaging
Illustration
Advertising
CREDITS
Creative Direction and Design: Louis Beaudoin
Art Direction and Design: Dalia Fernandez
Agency: Brandbourg
