Long established as a beloved dessert brand in Europe, Marie Morin remained relatively unknown in the North American market. To build awareness and strengthen its presence, the brand required a refreshed visual platform that could resonate both on shelf and online. The new identity is anchored in a palette of bold, expressive colours that bring a sense of modernity, youthfulness, and approachability, paired with rich, indulgent photography and refined typography that captures the decadence and premium quality of Marie Morin’s desserts. Together, these elements create a distinctive and appetizing brand presence designed to stand out and connect with a new audience.