Campaign for Le Tour de l’Île de Montréal, a famous cycling event that culminates in a tour of the city’s entire island. The idea was to visually express this state of bliss that you can feel while cycling, as well as being a wink to Montreal’s many streets named after saints.
CATEGORY
Art Direction
Advertising
CREDITS
Year: 2012Art Direction
Advertising
CREDITS
Design, Art Direction, Casting: Louis Beaudoin
Agency: Publicis
